AEO
Improving AI search visibility: A practical action guide for your hotel
March 3, 2026
Improving AI search visibility: A practical action guide for your hotel
We’ve all heard it by now. AI search is the future, and your hotel’s discoverability is becoming increasingly dependent on visibility within AI search results. But what can you...
AI
Hotel visibility in AI search results: Where to start
February 10, 2026
Hotel visibility in AI search results: Where to start
Visibility in AI search results is a vital piece of your hotel’s success within the current marketing landscape. AI search results become more relevant every day, but it’s not...
Paid Search
The ultimate hotel guide to seasonal paid search marketing
August 18, 2025
The ultimate hotel guide to seasonal paid search marketing
Seasonal paid search marketing is a great way to meet your hotel’s shifting objectives throughout the year. However, it can also be somewhat complex, making it tricky to ensure...
AI
Google Hotel Ads and AI search results
August 12, 2025
Google Hotel Ads and AI search results
The rise of AI-powered search results is changing the way that guests discover, find, and book accommodations, making it vital to understand how your hotel may appear within AI...
Digital Marketing
How to respond to Google reviews
April 7, 2025
How to respond to Google reviews
Responding to Google reviews is a critical part of any effective strategy for Local Search Engine Optimization (Local SEO). The way you respond to reviews can impact your hotel’s...
Digital Marketing
Performance Max Best Practices
March 18, 2025
Performance Max Best Practices
Performance Max (PMax) is a unique offering that takes full advantage of multiple marketing channels, promoting your hotel across Google’s ad inventory. We’ve already looked at the basics of...
