Paid Search
The ultimate hotel guide to seasonal paid search marketing
August 18, 2025
The ultimate hotel guide to seasonal paid search marketing
Seasonal paid search marketing is a great way to meet your hotel’s shifting objectives throughout the year. However, it can also be somewhat complex, making it tricky to ensure...
Metasearch
Google Hotel Ads and AI search results
August 12, 2025
Google Hotel Ads and AI search results
The rise of AI-powered search results is changing the way that guests discover, find, and book accommodations, making it vital to understand how your hotel may appear within AI...
Digital Marketing
How to respond to Google reviews
April 7, 2025
How to respond to Google reviews
Responding to Google reviews is a critical part of any effective strategy for Local Search Engine Optimization (Local SEO). The way you respond to reviews can impact your hotel’s...
Digital Marketing
Performance Max Best Practices
March 18, 2025
Performance Max Best Practices
Performance Max (PMax) is a unique offering that takes full advantage of multiple marketing channels, promoting your hotel across Google’s ad inventory. We’ve already looked at the basics of...
Digital Marketing
Mastering Google's Performance Max: Campaign Performance, Impact, Key Use Cases, and More
February 24, 2025
Mastering Google's Performance Max: Campaign Performance, Impact, Key Use Cases, and More
Google’s Performance Max is a unique type of campaign that takes advantage of multiple marketing channels, utilizing all of Google’s inventory for your hotel’s advertising efforts. For more details...
Paid Search
Google Business Posts for Hotels: Guidelines and Restrictions
December 4, 2024
Google Business Posts for Hotels: Guidelines and Restrictions
Google Business posts are a powerful tool for businesses aiming to enhance their online presence. These posts, prominently displayed on Google My Business profiles, allow businesses to share timely...
