Metasearch
How to Adjust Your Metasearch Bids for Maximum Direct Bookings
May 14, 2024
How to Adjust Your Metasearch Bids for Maximum Direct Bookings
Metasearch serves as a powerful tool for hotels, wielding considerable influence within the online travel sphere. Established giants like Expedia, TripAdvisor, and Booking.com have long leveraged this platform to...
SEO and Content Marketing
What Is Google’s Performance Max?
November 20, 2023
What Is Google’s Performance Max?
You’ve heard of Paid Search, and you’ve heard of Display. But what about Performance Max? Performance Max was introduced to Google Ads somewhat recently and only rolled out worldwide...
Web Design & Development
How To Build A Top Performing Hotel Website
March 18, 2021
How To Build A Top Performing Hotel Website
On a cold winter day in January of 2021, a group of elite developers, designers and digital marketers gathered in an encrypted and secret online meeting to evaluate two...
