GCommerce Solutions FAQs

We offer data-driven digital marketing solutions for hotels and resorts, including paid search, metasearch, SEO, social media advertising, CRM/email marketing, website design, and proprietary reporting tools. We’re also the creators of Metadesk, a leading metasearch management platform built specifically for the hospitality industry.

Yes. Hospitality is our specialty. We partner with independent hotels, resort collections, management companies, and hospitality tech providers who share our goal of driving direct revenue and long-term brand value.

We combine deep hospitality experience with cutting-edge data and technology. We don’t believe in one-size-fits-all marketing — every strategy is custom-built based on your hotel’s unique business goals, market dynamics, and performance data. Our platform approach also integrates campaign data, custom metrics, and automation tools to continuously improve ROI.

A hospitality data platform brings together data across media, bookings, revenue, and guest behavior to power smarter marketing decisions. GCommerce’s platform helps hotels connect the dots between marketing activity and actual business outcomes, empowering faster, more informed decision-making.

Metadesk is GCommerce’s proprietary hotel metasearch management platform. Built for hoteliers, it provides centralized visibility, automated optimization, and full-funnel performance insights for your hotel metasearch campaigns across Google Hotel Ads, Tripadvisor, Trivago, and more.

Metadesk is built by media strategists, not just software developers. We approach metasearch for hotels like any other high-performing media channel — with dynamic budget management, creative testing, and constant optimization. You won’t just get a dashboard; you’ll get a proactive team managing your spend, diagnosing performance issues, and improving ROI.
Our pricing is also different. Instead of charging a flat fee or percentage of total bookings, we use a variable commission model based on actual media performance — so our incentives are aligned with yours. Combined with our advanced funnel diagnostics, booking engine audits, and deep hospitality expertise, Metadesk delivers a smarter, more accountable way to manage your hotel’s metasearch.

Metadesk integrates with a wide range of hospitality CRS and booking engines. Our team will confirm compatibility during onboarding and handle technical setup for a seamless launch.

Yes. Metadesk can be used as a standalone metasearch platform, and we’re happy to collaborate with your existing agency or internal team.

You’ll receive strategic briefs, campaign dashboards, and advanced analytics through our platform. We also offer API access and custom reporting for hotel groups and tech partners. All reports are tied back to business KPIs like revenue, ROAS, and cost-per-booking.

We integrate with dozens of leading hospitality tech platforms across CRS, PMS, RMS, booking engines, and analytics providers. Our API-based approach allows for streamlined data exchange to power holistic marketing insights.

We start with discovery and strategy development, followed by setup of your digital marketing channels, tracking systems, and performance dashboards. You’ll be assigned a Client Success Manager and supporting team who specialize in hotel marketing your service areas.

Each client is supported by a dedicated Client Success Manager, along with channel specialists in paid search, SEO, display, social media, and reporting. We believe in proactive partnership — not just reporting what happened, but helping you plan what to do next.

Yes. We specialize in portfolio-level strategy and reporting. Our services scale to accommodate management companies, ownership groups, and collections seeking unified marketing strategy with property-level flexibility.

We offer both. While most of our clients retain us for ongoing marketing support, we also offer consulting, audits, website projects, and standalone campaign management when needed.

There’s no one-size-fits-all answer — and that’s a good thing. Your ideal marketing budget should be aligned with your business goals, market conditions, and revenue targets. For most hotels, we recommend allocating 4–8% of total room revenue toward marketing, depending on competitive pressures, brand strength, and seasonality.
At GCommerce, we help you prioritize spend across the most impactful channels, whether that’s paid search, metasearch, display, or CRM. We also consider your comp set, booking window trends, and channel performance to make informed recommendations. Whether you’re working with a fixed budget or looking to scale based on performance, our goal is to help you spend smarter — not just more

Yes. We work with branded hotels to maximize the performance of their digital marketing within the parameters of their brand’s corporate structure. While direct revenue tracking is often limited due to restrictions from the brand’s central reservation system, we focus on driving high-quality, qualified traffic to your brand-approved vanity site and optimizing entrances into the booking engine.
Our strategies are designed to enhance visibility, support brand-compliant content, and influence booking intent at the local level — even when conversion tracking isn’t fully available. We’ll work with your corporate teams where possible and ensure every dollar spent is driving measurable value.