What would opt-in cost you?

Enter your property's monthly revenue to see the retargeting revenue at risk under an explicit opt-in consent setting versus opt-out.

Monthly revenue
$

That's all you need to enter

Real revenue at risk

Opt-in
$0
est. revenue at risk / mo
Opt-out
$0
est. revenue at risk / mo
$0 / mo
is the estimated gap between the two settings — what going opt-in could cost you in retargeting revenue that opt-out would otherwise preserve.
versus

Reporting visibility gap

A separate effect: bookings that still happen, but stop being visible in dashboards once a visitor declines tracking. This is what usually drives a large reported drop — it is not additional lost revenue on top of the figures above.

Opt-in
$0
est. revenue gone dark in reporting / mo
Opt-out
$0
est. revenue gone dark in reporting / mo
$0 / mo
is the estimated additional swing you'd see on a dashboard under opt-in versus opt-out — on top of the real revenue at risk above, even if underlying bookings barely moved.
Adjust the assumptions behind this estimate
Paid media as a share of revenue
%
Opt-in: retargeting share of paid media
%
Opt-in: audience lost to consent decline
%
Opt-out: retargeting share of paid media
%
Opt-out: audience lost to consent decline
%
Declined visitors who still book, but go unattributed
%

Revenue at risk = revenue × paid media share × retargeting share × audience loss. Reporting visibility gap = revenue × audience loss × share of declined visitors who still book but go unattributed. Default assumptions are directional planning estimates, not a guarantee of actual results, and this is not legal advice — consent requirements vary by jurisdiction and should be confirmed with counsel.