Why GCommerce

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We Drive Revenue.

GCommerce clients have consistently posted year over year gains despite current economic conditions. GCommerce clients’ online revenues are up greater than 50% year-over-year.


We Begin with a Strategy.

Our holistic approach is unique within the hospitality industry and built on

interests and needs of hoteliers. Groups, weddings, leisure transient and business transient segments have individual strategies built and managed, delivering more targeted results that flow to the bottom line. Everything we do is research driven, which is central to our process, and helps us realize unmatched performance and success for our clients. We start with grounded

marketing principles and infuse smart technology to penetrate target segments. This powerful approach relies on in-depth research, fluid communication between stakeholders, and flawless execution. The net result is increased online revenue.

  • We provide customized strategies and tactics that drive premium results to meet the unique needs of each client
  • Each service is designed to work in symphony with a global strategy to gain both awareness and sales results through the web
  • Our team thrives in the core competencies of Analytics, Search Marketing, Social Media Marketing, Interactive Strategy, Online Media Services, Merchandising and Distribution, and Electronic PR

Why GCommerce?

  • Our services are specifically tailored to our clients’ needs. No two plans/programs are alike. We build our efforts on the unique qualities and needs of our clients.
  • Tracking and measurement of results is a central focus for GCommerce. We track and report the return on investment for the dollars you spend. We measure everything, and share the results with our clients. This allows us to steer our efforts towards the programs that are working, eliminating wasteful energy and marketing dollars.
  • GCommerce focuses on micro-segmentation, delivering custom messages to the smallest segment of like-minded consumers possible.
  • Interactive Strategy – We start our process by developing an interactive strategy that takes into account all channels then develop tactical plans for execution. Instead of selling products regardless of need we develop a cohesive strategy that guides our work.
  • Research – We eliminate assumptions through our voracious appetite for information. By understanding our client’s benefits, competition, market and clientele better, we are able to develop more targeted programs, resulting in stronger revenue.
  • Consumer Empathy – We have invested significant time, resources and treasure to dissect the travel purchase behavior of American consumers. We have come to understand the specific triggers that impact purchase behavior, and how hotels and resorts can use that understanding to gain exposure and trial from new travelers.
  • Brand Strategy Integration – The internet is a powerful medium for communicating brand pillars. To be effective,interactive strategies need to work in concert with brand strategies, requiring stake holders on each side to work together.

GCommerce clients achieve premium online revenues through the efforts of GCommerce connecting effective online marketing with distribution and merchandising, where most competitors fall short.

While we love technology, we are marketers at heart. We are also born hoteliers and travel professionals. To us this means that we are passionate about what we do and consider it part of our DNA. To you this means that there is no one else in the marketing world that understands your world better than we do. We do not believe that one solution will work for all clients. We also do not believe that all clients are right for one firm. We only seek clients whose bottom line can be materially impacted by our efforts.

We also track the results of everything that we do. As a revenue-driven company we believe that anything worth doing is worth tracking. We have developed a unique approach to the industry tracking solution that allows us to gauge two critical stages of success. The first is the obvious… how much revenue did a campaign generate? The second is designed to determine the actions of the website visitors who do not buy. We monitor what they do and where we lose them in the sales process so that we can make meaningful and necessary changes to our clients’ websites to maximize conversion.

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