Welcome to GCommunity – an e-Newsletter that will keep you informed about the latest trends in digital hospitality marketing and how GCommerce can help you harness the power of the World Wide Web!
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This 35-room boutique hotel had all of the charm and personality needed to be a major player in, not only Long Beach or Southern California, but the entire country. The Varden Hotel's guests were usually immediate supporters of this
small "relationship hotel." A guest once labeled the Varden Hotel as "The best kept secret in Long Beach." While that sentiment was very positive, it was not how the Varden Hotel wanted to be known. This extremely unique hotel and its wildly popular service needed to let the secret out.
Click Here to view the entire case study or call 435-214-5126 to learn more about how GCommerce implemented a highly effective online marketing campaign for Varden Hotel.
Twitter is a tool for customer service and retention more so than it is for new customer acquisition. For the past several years, hoteliers have been looking for ROI models to justify their social media investments, including in Twitter. Technology, analytics and social media firms have reacted to hoteliers' requests , developing effective metrics to attribute quantifiable revenue numbers to specific efforts. Still, most operators are underwhelmed with the amount of revenue their hotels generate via social media versus the amount of time and money they invest. I argue, however, that the current focus misses some key opportunities; opportunities that some forward-thinking operators are capitalizing on.
When properly implemented, a property's Twitter feed can be a useful resource for plugged-in guests. For example, take a look at the Wynn Las Vegas Twitter feed. They utilize Twitter to post some general updates, as most hotels/resorts would do. Their real power, however, comes from interacting with existing, future and past guests.
To view the entire article Click Here
InnLink is an industry leading reservations service and representation company. They provide an increasing array of reservation products and services for hotels and hotel companies.
Using the latest computer technologies, telecommunication services, and the continuing education of its staff, InnLink provides a real-time environment for hotel management to maximize its reservation-based revenue streams. central to InnLink's mission is a total dedication to superior customer service and support.
To learn more about InnLink's analytics tracking Click Here
Call your Account Executive or Chris Jackson 435.214.5126 for more information about how to utilize Inn Link Reservation services.
