Welcome to GCommunity – an e-Newsletter that will keep you informed about the latest trends in digital hospitality marketing and how GCommerce can help you harness the power of the World Wide Web!
TweetThis hotel needed to improve weekend occupancy. GCommerce launched a new approach online to present the hotel as the center of attractions and events on weekends. A comprehensive online marketing campaign was created to highlight this leisure messaging. The objective of the campaign: drive new revenue to the hotel website at a high ADR. During 2010, total online revenues jumped by 79.7%.
Click Here to view the entire case study or call 435-214-5126 to learn more about how GCommerce implemented a highly effective online marketing campaign for The Plaza Suites.
Beware of conventional logic and watered-down "stock marketing." Do not be lulled into a sense of comfort because you are marketing your property the way "everyone" says it should be done.
Conventional logic says you should have a Facebook page, but few talk about how you use it to create a true connection with your fans. Conventional logic says that search engine optimization is important, but few talk about how to leverage search engines to find market segments that actually matter to your hotel. You might say, "Yeah, but I have page one ranking on this keyword." So what? How is that accretive to a robust and strategic marketing campaign? Did you actually accomplish something, or are you just doing what you have been told is important?
To view the entire article Click Here
Don't get "stuck in the weeds" as it relates to local search engines & online directories, have a team of experts working for you. Let LocalHotelDirectory.com manage your local search marketing efforts (including all feeds to 100+ local search engines and directories, which includes being a "trusted feed provider" to Localeze, Axciom, InfoUSA & Universal Business Listing...) at a better value/cost that you can, minus the headaches. The additional "value add" would be a layer of technology and expertise to insure proper "data integrity across multiple platforms".
For more information or to register for the webinar Click Here
Every day more travelers use online search engines and directories to plan their trips and find hotels. Because their hotel choices are greatly influenced by a hotel’s location, local search optimization strategies have become essential to any hotel marketing program.
Google’s recent launch of its new Place Search rankings underscores the importance of this issue. Place Search is a new way of displaying location-specific search results, which combines organic and Google Maps listings. It is designed to provide more relevant results, and make it faster and easier for consumers to compare listings when they search for generalized location amenities (i.e. “Tucson hotels” or “Orlando family vacations”).
These developments have impacted many hotels’ search engine rankings; prompting hospitality marketers to realize how important it is to stay abreast of local search trends, and ask what they can do to improve their Internet visibility.
GCommerce has joined forces with SIM Partners to bring a more robust local search offering to our clients. SIM Partners is an interactive marketing agency with extensive experience in the hospitality industry. Its offer called LocalHotelDirectory.com is a total local search solution for hotel management companies, hotel chains and independent hotels. It’s an easy, affordable and results-driven way for hotels to generate more phone calls and new guests. By using local search advertising on a vast network of search engines and directories including Google, Bing, Yahoo, AOL, MSN and thousands of others, hotels increase their visibility in online searches dramatically.
GCommerce and SIM Partners’ SEO experts build a customized profile for your property that is designed to fully optimize your hotel’s online presence and increase its local search rankings. Participating hotels receive a unique page in LocalHotelDirectory.com, which provides information such as your hotel phone number, a detailed description of your hotel and amenities, nearby attractions, surrounding neighborhood and a map of its location, as well as logos, photos, videos and links to your site or reservation engine. As a trusted feed provider for Localeze, InfoUSA, Axciom and UBL (Universal Business Listing), LocalHotelDirectory.com distributes the profiles to its broad online network, reaching more than 95% of online consumers.
LocalHotelDirectory.com offers hotels several key advantages:
Best of all, customers find that LocalHotelDirectory.com provides an ROI three to five times greater than pay-per-click programs or traditional yellow page advertising.
A case in point is the Sunset Marquis in Los Angeles. LocalHotelDirectory.com included a unique URL in the hotel’s online profile in order to track all consumer actions. During the month of December 2010, LocalHotelDirectory.com drove 399 phone calls, 68 inquiries and 15 bookings. The conversation rate totaled 3.76%, for a 65-to-1 return on investment.
LocalHotelDirectory.com is a simple, time-efficient SEO solution that will streamline all of your local search efforts in one place, and ensure consumers searching online find your hotel more often. For more information, register for a webinar (insert webinar information). Or visit www.LocalHotelDirectory.com.
