GCommerce Approach

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Begins with a Strategy

Our holistic approach is unique within the hospitality industry and built on interests and needs of hoteliers. Groups, weddings, leisure transient and business transient segments have individual strategies built and managed, delivering more targeted results that flow to the bottom line. Everything we do is research driven, which is central to our process, and helps us realize unmatched performance and success for our clients. We start with grounded marketing principles and infuse smart technology to penetrate target segments. This powerful approach relies on in-depth research, fluid communication between stakeholders, and flawless execution. The net result is increased online revenue.

  • We provide customized strategies and tactics that drive premium results to meet the unique needs of each client
  • Each service is designed to work in symphony with a global strategy to gain both awareness and sales results through the web
  • Our team thrives in the core competencies of Analytics, Search Marketing, Social Media Marketing, Interactive Strategy, Online Media Services, Merchandising and Distribution, and Electronic PR

GCommerce clients achieve premium online revenues through the efforts of GCommerce connecting effective online marketing with distribution and merchandising, where most competitors fall short.

While we love technology, we are marketers at heart. We are also born hoteliers and travel professionals. To us this means that we are passionate about what we do and consider it part of our DNA. To you this means that there is no one else in the marketing world that understands your world better than we do. We do not believe that one solution will work for all clients. We also do not believe that all clients are right for one firm. We only seek clients whose bottom line can be materially impacted by our efforts.

We also track the results of everything that we do. As a revenue-driven company we believe that anything worth doing is worth tracking. We have developed a unique approach to the industry tracking solution that allows us to gauge two critical stages of success. The first is the obvious… how much revenue did a campaign generate? The second is designed to determine the actions of the website visitors who do not buy. We monitor what they do and where we lose them in the sales process so that we can make meaningful and necessary changes to our clients’ websites to maximize conversion.

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