Case Studies

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257 Room Nights Booked

A well-known, historic hotel needed to drive frequent traveler business.
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65-to-1 ROI from SEO

An iconic Southern California hotel needed to increase online visibility and optimize its search engine marketing initiatives.
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Revenue is up 18% for 2011

Newly-opened Southern California hotel needed to increase brand awareness.
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Website Revenue is up 18%

This historic hotel achieved an online revenue improvement of 18% in the face of a major recession.
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Website Revenue is up 330%

First quarter 2010 online revenue for this Napa Valley property saw an increase of 330% over the same period in 2009.
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Online Revenues increased 58%

This hotel needed help increasing their leisure guest revenue. After GCommerce began working with them, revenues increased 58%!
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123% increase in website revenue

A National Hotel Chain Harnesses the Power of Paid Search Marketing
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Total Online Revenues are up 79%

California independent hotel missing out on transient market segment
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Boutique Hotel Sees 100% Gain

This boutique hotel in LA needed a more effective online presence; one that would really tell their story.
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Website Revenue is more than $4M

A city hotel needed to grow its online presence.
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Lenox Hotel + Stash Rewards

401 Room Nights Booked
$95,000 in New Revenue
The Lenox Hotel is a well known historic hotel that was looking for a way to capitalize on frequent business and leisure travelers. To accomplish this The Lenox needed to find a way to attract frequent travelers away from big chain hotels. With one in three travelers saying that rewards were a key factor in deciding where to stay, it was necessary for The Lenox to find a way to compete with the rewards programs that large chain hotels were able to provide to their customers. GCommerce was tasked with helping The Lenox implement a solution to this problem and leverage the rewards program to encourage more frequent traveler business.

Sunset Marquis

Phone reservations rose to a 3.76% conversion rate
65-to-1 ROI over the course of a single month with Local Hotel D
This hotel is a well known icon in Southern California, but its reputation didn’t translate to search engine marketing. While the local area knew the Sunset Marquis as THE destination for the elite to escape, the outside world had little experience with the hotel. They needed to optimize their online presence and increase their online market share. GCommerce was tasked to do just that, increase online visibility and optimize the hotel’s search engine marketing initiatives.

The Varden Hotel

2010 Revenue up 24%
Revenue is up 18% for 2011
This 35-room boutique hotel had all of the charm and personality needed to be a major player in not only Long Beach or Southern California, but the entire country. The Varden Hotel’s guests were usually immediate supporters of this small “relationship hotel.” A guest once labeled the Varden Hotel as “The best kept secret in Long Beach.” While that sentiment was very positive, it was not how the Varden Hotel wanted to be known. This extremely unique hotel and its wildly popular service needed to the let the secret out.

The Lenox Hotel

Website revenue is up 18%
Website Conversion is up 50%, Room nights are up 20%
This historic luxury hotel ran greater than 90% occupancy, but web revenue was not meeting expectations. After a full assessment of the hotel’s online presence, a comprehensive marketing strategy and online exposure campaign was launched. The target: the New England drive market and luxury travelers nationwide. Website updates and fundamentally revamped search campaigns were deployed to increase online revenue.

Rancho Caymus

Reservations are up 224%
Total online room nights increased 252%
This 26 room boutique hotel had a good reputation and following, but was lacking revenue created from online bookings. GCommerce did an extensive redesign of the website, launched new packages and a complete paid advertising campaign plan. Because Rancho Caymus is a small boutique hotel with only 30 rooms, balancing occupancy and ADR was a major issue. GCommerce created a way to maximize both.

Inn at Eagle Mountain

Reservations increased 372%
Website conversion almost doubled
When GCommerce started working with this small boutique property nestled in a picturesque desert location, the property had a strong focus on group/weddingand corporate business. The leisure segment of their bookings needed to improve. After adjustments to the website, new paid search campaigns and highlighting the leisure strategy on the online travel agent sites, revenues increased 58%.

Nationwide Brand of Over 900 Hotels

Nationwide Brand of Over 900 Hotels

Reservations have increased 142%
Website traffic is up 123%
This hotel chain needed to efficiently capture an online market. They chose GCommerce as an internet marketing firm with a history of exceeding client’s expectations. Search marketing campaigns were created and continuously fine tuned over a 2 year period. The campaigns for each hotel were individually created, implemented, and managed on a day-to-day basis. The result: 123% increase in website revenue.

Plaza Suites

Plaza Suites

Website revenue jumped 43.5%
Reservations are up 98.6%
This hotel needed to improve weekend occupancy. GCommerce launched a new approach online to present the hotel as the center of attractions and events on weekends. A comprehensive online marketing campaign was created to highlight this leisure messaging. The objective of the campaign: drive new revenue to the hotel website at a high ADR. During the first quarter of 2010, total online revenues jumped by 79.7%.

The Orlando

Website Revenue Up 100%
Website Conversion Up 280%
This boutique hotel in LA needed an effective online presence and was suffering due to the economic downturn. Enter Tohnia Miller, new Managing Director, and GCommerce. A strategic marketing plan was created highlighting their unique location as part of the West 3rd Street community. Vibrant new messaging was launched across the web. Results: Website revenue is up 100% and website conversion is up 280% in just 90 days.

Washington Court Hotel

Online website revenue now totals $4M per year
Over 80% of online bookings in the first year included weekends
GCommerce has worked with this Capitol Hill hotel for more than 6 years. Initially the property had strong group and transient during the week, but needed help on weekends. GCommerce launched a market study, evaluated competitors, built an exciting new positioning campaign and launched a new website. Before GCommerce, online revenue was just $5K/month. Today, the hotel generates $4 million per year online.

Sample List of Case Studies