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Sign UpAs I make recommendations for our clients as to which social media channels I deem necessary to their strategies, it is challenging to narrow down the options. However, I base my recommendations upon where an audience exists. I don’t place clients on an irrelevant channel and dedicate hours to posting content that no one (or[...]
How to Utilize OTA’s as a Marketing Channel As you prepare your 2011 marketing plan, I have a radical suggestion. Include the commissions you pay to Online Travel Agencies (OTA’s) as a marketing expense and budget for it. Make sure to compare 2011 projected commissions to 2010 actual commissions, and a story will begin to[...]