Author Archives: Scott Van Hartesvelt

eMarketing Muse – Staying Ahead in 2012

Most hotels are in the midst of the sometimes tedious, sometimes exciting, budget planning for 2012.  As always, the industry has progressed as consumers change their behavior and utilize new tools online.  Hotels that stay ahead of the trends will continue to win in 2012.  Don’t be mistaken; there is still an opportunity to create[...]

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Tools for Effective Online Advertising

As the world of internet advertising expands at break-neck speed, new tools are becoming available to smart marketers. Advertising on the internet has always promised to be more laser targeted, and more effective, than traditional advertising. By applying some of the newly available tools and technologies, hotels can capitalize on that promise. In advertising, Effective[...]

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