We have a quick test for you. If you have an iPhone or a Blackberry, access your hotel website and note what you see. Hotels and travel sites typically pay very close attention to their website’s effectiveness but may completely ignore the way the site is viewed on mobile devices. 87.4% of Americans have a cell phone subscription and nearly 85% of mobile devices on the market are web enabled. According to a recent study, by the end of 2011 one out of two Americans will have a smartphone. You cannot ignore this vibrant market place.

A recent look at a city center hotel showed 20% of overall website traffic coming from smartphones, and the hotel’s website is not optimized for these phones. When the site doesn’t support a good experience, users will simply go to a competitor’s site that does. GCommerce has created a very fast and effective way to mobilize your website. For more information click here or contact your Account Executive.